More classic examples of Viral Marketing

1) DID YOU KNOW??

This is a very cool and genius video, it been spread around everywhere on the internet, Facebook, Youtube or emails. With all the information that people are interesting to know, from Youtube record, there are 6,012,995 views with 5983 ratings. Under the category of Science & Technology, this video had been rated as 36 TOP VIEWD and 36 TOP FAVORITED VIDEO. As you can see from these figures, it is a very good example of Viral Marketing.



2) Honda

Probably most of you had seen this video but up to now, there are still many people thinks this is the coolest automobile ad. This is also an ad that makes people wanted to share with friends and its also a great example of how you should be creative and unique when making a viral video.

Word of Mouth = Word of Mouse

In the world of the Internet, mouse is instead of mouth because people use “click” function to forward message to their friends. Nowadays, technology provides convenience tools for sharing on the Internet such as TVB.COM and YOUTUBE. We can see “facebook share”, “e-mail share” or “add my playlist”. Audience just uses their computer mouse to click button and link the video to their facebook, then their friends may click it and watch the details.
when you see a video as below, will you forward it to your friends?

Molave attacked Hong Kong on 18-19 Jul(Souce from: www.youtube.com)

Be careful to the pitfalls

Viral marketing has been deemed by some as the answer to a marketer’s prayers – a quick, cheap way to broadcast a message, drive awareness and generate hot leads. Yet, while viral marketing is a powerful marketing tool, it is also a pitfall.

When you release your virus, you instantly lose control. Recently, there are many teenage models appear in the media. The models are going to publish personal albums during the Hong Kong Book Fair.


Kama《 My Secret Album》

The cover is prohibited and has to package with plastic bag.
http://www.getjetso.com/forum/thread-323340-1-1.html

On the other hand, it arouses the public to concerning the unhealthy morality and started to against oppose the teenage models. In Facebook, there is a communication Group which reflects the joiners feeling - Oppose the rubbish culture, teen models please leave the Hong Kong Book Fair in July.



http://www.facebook.com/group.php?gid=102010838579#/group.php?gid=83755732705

Here you can see that the affection of Viral marketing.